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Discover Our Journey: Who We Are & What Drives Us


Overview

C-Fritts Power is a premier solar power company based in Kolkata. Known for its innovative solar energy solutions, the company has carved a niche for itself in the renewable energy sector. Despite its technical expertise and quality services, the company faced challenges in digital visibility, specifically in search engine optimization (SEO) and Google My Business (GMB) rankings. Recognizing the need for improvement, C-Fritts Power partnered with us to revamp its online presence and establish dominance in the local market.


Objectives

The primary objectives of the project were:

  • To improve C-Fritts Power’s GMB ranking to the #1 position for relevant local searches.
  • To enhance the company’s SEO performance, ensuring it ranks on the first page for high-impact keywords related to solar energy in Kolkata.
  • To boost organic traffic to the company’s website and increase customer inquiries through local search.

Challenges

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  • Low Online Visibility: Despite its expertise, C-Fritts Power had minimal visibility in local search results, leading to missed opportunities.
  • High Competition: The renewable energy sector in Kolkata is highly competitive, with several well-established players dominating the market.
  • Lack of Optimized Content: The website lacked SEO-optimized content and keywords targeting the local audience.
  • Underutilized GMB Profile: The company’s GMB profile was incomplete, with limited reviews and engagement.

Learning from Research

Our comprehensive research unveiled several insights:

  • Keyword Gaps: Competitors were targeting specific long-tail keywords like “solar panel installation in Kolkata” and “best solar company near me,” which C-Fritts Power was not optimizing for.
  • Importance of Reviews: Competitors with higher GMB rankings had significantly more customer reviews and higher engagement rates.
  • Local Search Trends: A large portion of potential customers searched for services using location-based keywords.
  • Content Needs: High-ranking competitors featured blogs, FAQs, and case studies addressing customer concerns about solar energy.

Target Audience

Our efforts focused on:

  • Residential Users: Homeowners interested in reducing their energy costs through solar solutions.
  • Commercial Entities: Businesses seeking sustainable and cost-effective energy alternatives.
  • Local Influencers: Contractors and builders looking for reliable solar power partnerships.

Current Position

After six months of dedicated efforts, C-Fritts Power achieved remarkable results:

  • #1 GMB Ranking: The company now ranks first in GMB for keywords like “solar power company in Kolkata” and “solar panel services near me.”
  • SEO Domination: The website ranks on the first page for over 20 high-impact keywords, with organic traffic increasing by 150%.
  • Enhanced Brand Credibility: An increase in customer reviews and improved content has positioned C-Fritts Power as a trusted brand in the market.

Strategies Implemented

    SEO Optimization:

    • Conducted a comprehensive keyword analysis and updated meta tags, headers, and alt texts.
    • Published high-quality blogs addressing customer queries about solar energy.
    • Implemented technical SEO improvements, including faster load times and mobile responsiveness.

    GMB Enhancements:

    • Completed the profile with accurate business information and service descriptions.
    • Encouraged satisfied customers to leave reviews and respond promptly to customer queries.
    • Posted regular updates and photos to improve engagement.

    Content Marketing:

    • Developed localized content tailored to Kolkata’s audience.
    • Created detailed case studies, testimonials, and videos to build trust and authority.

    Social Proof and Backlinks:

    • Collaborated with industry influencers to gain backlinks.
    • Highlighted positive customer reviews and success stories on social media.

Conclusion

C-Fritts Power’s journey from struggling to thriving in digital visibility exemplifies the power of strategic SEO and GMB optimization. By understanding their unique challenges and leveraging targeted strategies, the company has secured its position as the leading solar power company in Kolkata. This success story underscores the importance of a robust digital presence in today’s competitive market.


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